Audi Offering Current Customers Up To $4,000 Discounts To Stay With Audi

There is a slight catch, of course.

Automaker competition has never been greater, especially when it comes to luxury brands like Audi, BMW, and Mercedes-Benz. While each brand has their lot of loyal customers, others prefer to cross shop. Audi apparently isn’t keen with that so it’s now offering some enticing customer loyalty deals. Cars Direct has uncovered what’s described as “Audi going on the offensive” regarding the upcoming launches of the redesigned 2019 A6, A7 and A8. Simply put, Audi doesn’t want its customers to look elsewhere, so it’s prepared to make them an offer many simply can’t refuse.

Cars Direct has discovered that, beginning this month, Audi is giving existing owners up to a 6-month lease extension plus an extra $3,000 loyalty bonus that can be put towards a new A6 or A7. The deal specifically aims for current A6, S6, A7, and S7 customers who have leases lasting through September. By that date, the redesigned models will have arrived. If a customer prefers not to extend the lease, then Audi will still offer them a $1,000 loyalty bonus if they finance or lease a new Audi through Audi Financial.

Some customers, based on certain factors, may also be eligible for a waiver of the last three payments of their existing lease. Not bad. For existing and hopefully future A8 customers, Audi is also offering a loyalty bonus, only this time it’s been increased to $4,000 (which makes sense considering the A8/S8 is more expensive).

Remember, the all-new A8 won’t even reach US dealerships until September, so it’s interesting to see such a sizable incentive already being offered. Also worth noting is that when one extends their Audi lease, the monthly payments remain the same as before. But in order to get the $3,000-$4,000 bonus, that lease must be extended. Overall, this really does sound like a tempting deal. Audi is clearly determined not to lose customers and is therefore willing to offer cash incentives (plus the lease extension) to remain on board.

Audi Offering Current Customers Up To $4,000 Discounts To Stay With Audi

There is a slight catch, of course.

Automaker competition has never been greater, especially when it comes to luxury brands like Audi, BMW, and Mercedes-Benz. While each brand has their lot of loyal customers, others prefer to cross shop. Audi apparently isn’t keen with that so it’s now offering some enticing customer loyalty deals. Cars Direct has uncovered what’s described as “Audi going on the offensive” regarding the upcoming launches of the redesigned 2019 A6, A7 and A8. Simply put, Audi doesn’t want its customers to look elsewhere, so it’s prepared to make them an offer many simply can’t refuse.

Cars Direct has discovered that, beginning this month, Audi is giving existing owners up to a 6-month lease extension plus an extra $3,000 loyalty bonus that can be put towards a new A6 or A7. The deal specifically aims for current A6, S6, A7, and S7 customers who have leases lasting through September. By that date, the redesigned models will have arrived. If a customer prefers not to extend the lease, then Audi will still offer them a $1,000 loyalty bonus if they finance or lease a new Audi through Audi Financial.

Some customers, based on certain factors, may also be eligible for a waiver of the last three payments of their existing lease. Not bad. For existing and hopefully future A8 customers, Audi is also offering a loyalty bonus, only this time it’s been increased to $4,000 (which makes sense considering the A8/S8 is more expensive).

Remember, the all-new A8 won’t even reach US dealerships until September, so it’s interesting to see such a sizable incentive already being offered. Also worth noting is that when one extends their Audi lease, the monthly payments remain the same as before. But in order to get the $3,000-$4,000 bonus, that lease must be extended. Overall, this really does sound like a tempting deal. Audi is clearly determined not to lose customers and is therefore willing to offer cash incentives (plus the lease extension) to remain on board.

Audi Is About To Get A New CEO Because Its Current One Is Still Locked Up

The fallout from Dieselgate continues.

Current and apparently soon to be outgoing Audi CEO Rupert Stadler is at this very moment sitting in jail. He was arrested last month following allegations he attempted to tamper with evidence during the Volkswagen Dieselgate investigation. It doesn’t seem like he’ll be released anytime soon and even if were, it’s not like he can go back to his job as if nothing happened.

Perhaps that’s why, according to Automotive News, the Volkswagen Group is about to appoint BMW purchasing director Markus Duesmann as Audi’s next CEO, effective January 1, 2019. It’s not particularly surprising to hear of a high-level executive being poached by a rival brand.

In fact, current Volkswagen CEO Herbert Diess also worked at BMW as purchasing chief until 2015. But why won’t Duesmann start work at Audi earlier? Supposedly it’s because his current contract with BMW doesn’t expire until sometime in the fall and it includes a clause preventing him from going to work for a rival immediately. There’s a short cooling off period it seems.

Duesmann is a mechanical engineer by training and has worked at BMW since 2007. Before that, he worked at Mercedes-Benz as head of Formula 1 powertrain. As for Stadler, well… Volkswagen and Audi rightly claim he’s innocent until proven guilty but the legal process isn’t likely to end anytime soon. Will his case go to trial? Will he strike a plea bargain?

These are questions that can’t be answered and Audi needs to continue going about business as usual. Its sales chief, Bram Schot, is currently filling in as interim CEO until Duesmann is able to get started. Fortunately for Audi, sales remain stellar. Only a few weeks ago did it report that worldwide deliveries increased by 4.5 percent since the start of the year for a total of 949,300 units.

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Audi Is About To Get A New CEO Because Its Current One Is Still Locked Up

The fallout from Dieselgate continues.

Current and apparently soon to be outgoing Audi CEO Rupert Stadler is at this very moment sitting in jail. He was arrested last month following allegations he attempted to tamper with evidence during the Volkswagen Dieselgate investigation. It doesn’t seem like he’ll be released anytime soon and even if were, it’s not like he can go back to his job as if nothing happened.

Perhaps that’s why, according to Automotive News, the Volkswagen Group is about to appoint BMW purchasing director Markus Duesmann as Audi’s next CEO, effective January 1, 2019. It’s not particularly surprising to hear of a high-level executive being poached by a rival brand.

In fact, current Volkswagen CEO Herbert Diess also worked at BMW as purchasing chief until 2015. But why won’t Duesmann start work at Audi earlier? Supposedly it’s because his current contract with BMW doesn’t expire until sometime in the fall and it includes a clause preventing him from going to work for a rival immediately. There’s a short cooling off period it seems.

Duesmann is a mechanical engineer by training and has worked at BMW since 2007. Before that, he worked at Mercedes-Benz as head of Formula 1 powertrain. As for Stadler, well… Volkswagen and Audi rightly claim he’s innocent until proven guilty but the legal process isn’t likely to end anytime soon. Will his case go to trial? Will he strike a plea bargain?

These are questions that can’t be answered and Audi needs to continue going about business as usual. Its sales chief, Bram Schot, is currently filling in as interim CEO until Duesmann is able to get started. Fortunately for Audi, sales remain stellar. Only a few weeks ago did it report that worldwide deliveries increased by 4.5 percent since the start of the year for a total of 949,300 units.

Audi Offering Current Customers Up To $4,000 Discounts To Stay With Audi

There is a slight catch, of course.

Automaker competition has never been greater, especially when it comes to luxury brands like Audi, BMW, and Mercedes-Benz. While each brand has their lot of loyal customers, others prefer to cross shop. Audi apparently isn’t keen with that so it’s now offering some enticing customer loyalty deals. Cars Direct has uncovered what’s described as “Audi going on the offensive” regarding the upcoming launches of the redesigned 2019 A6, A7 and A8. Simply put, Audi doesn’t want its customers to look elsewhere, so it’s prepared to make them an offer many simply can’t refuse.

Cars Direct has discovered that, beginning this month, Audi is giving existing owners up to a 6-month lease extension plus an extra $3,000 loyalty bonus that can be put towards a new A6 or A7. The deal specifically aims for current A6, S6, A7, and S7 customers who have leases lasting through September. By that date, the redesigned models will have arrived. If a customer prefers not to extend the lease, then Audi will still offer them a $1,000 loyalty bonus if they finance or lease a new Audi through Audi Financial.

Some customers, based on certain factors, may also be eligible for a waiver of the last three payments of their existing lease. Not bad. For existing and hopefully future A8 customers, Audi is also offering a loyalty bonus, only this time it’s been increased to $4,000 (which makes sense considering the A8/S8 is more expensive).

Remember, the all-new A8 won’t even reach US dealerships until September, so it’s interesting to see such a sizable incentive already being offered. Also worth noting is that when one extends their Audi lease, the monthly payments remain the same as before. But in order to get the $3,000-$4,000 bonus, that lease must be extended. Overall, this really does sound like a tempting deal. Audi is clearly determined not to lose customers and is therefore willing to offer cash incentives (plus the lease extension) to remain on board.