Maybe the connection between cars and watches seems natural to you. Maybe it doesn't. But push come to shove, many of those buying high-end sports cars expect to have the timepiece to go with their new wheels. And Porsche is only too happy to oblige.
In fact the automaker's product-design branch has already come out with a new watch to go with the eighth-generation 911 that just debuted at the 2018 LA Auto Show. It's called the Porsche Design 911 Chronograph Timeless Machine Limited Edition, and it looks almost as slick as the sports car it's made to accompany.
Drawing on nearly half a decade of expertise in crafting wristwatches, the Timeless Machine borrows its structural case from Porsche Design's 1919 timepiece, crafted from hypoallergenic titanium. In between the sapphire crystal face and case-back sits an ETA Valjoux 7750 mechanical chronograph movement with Porsche Design rotor. It features a low-profile bezel with a black face (adorned by the silhouette of the new sports car), white hands, red sweeping second hand, and lap-timing sub-dials. And it's all affixed to the wrist with a strap made of the same leather used inside the new 911.
The firm founded by Professor Ferdinand Alexander Porsche, designer of the original 911, will only make a highly symbolic 911 examples of the Timeless Machine edition. It'll be available (while those quantities last from Porsche automobile dealers and Porsche Design boutiques) for an equally symbolic retail price of €4,911 (or about $5,600 at current exchange rates). If that strikes you as a little too rich for your blood, chances are you won't be shelling out $113,300 for a new Carrera S (let alone $120,600 for the Carrera 4S), but Porsche Design offers a less expensive 1919 Datetimer for €2,950 (~$3,350).
