Audi is the latest automaker to join the car subscription service bandwagon in the US, following the likes of BMW, Volvo, Porsche and Cadillac. Dubbed Audi Select, the new subscription service lets customers swap a selected range of vehicles and provides access to Audi rentals in two dozen domestic markets. There is a catch, though – the service is currently only being trialled at five dealerships in the Dallas-Fort Worth area.
For a fee of $1,395 a month, customers will have access to an A4 sedan, A5 convertible, S5 coupe or Q5 or Q7 crossover. According to Automotive News, subscribers can swap vehicles up to twice a month and hold any vehicle for up to six months.
Like other similar subscription services, the monthly fee includes taxes, maintenance and insurance, but does not cover fuel costs. You also have to be at least 25 years old and hold a valid driver's license free of major moving violations to be eligible.
Audi’s first US subscription service also entitles customers to up to 25 days of Audi rentals annually through Silvercar in 24 markets including New York, Chicago, Los Angeles, Miami, and Denver. Reservations can be booked through the Silvercar app before the car is delivered to you.
While the service is currently only being trialled in Texas, the automaker plans to roll out Audi Select in other markets in the future if the trial is successful. “We do want to do this in other markets, but we need to learn what we need to learn before we move to other markets,” said Audi of America CFO Matt Carpenter. He went on to describe the program as a "new interaction" and said he expects the expansion to be announced by the end of the year.
