2019 Audi A6 Will Set Sales Records Using Tech From Audi A8

Audi A6 will get all the technology of its bigger brother, the A8.

The battle for German midsize luxury sedan supremacy has traditionally resulted in the Audi A6 placing third on sales charts against the BMW 5 Series and Mercedes-Benz E-Class. While the current sales order is unlikely to change, the automaker from Ingolstadt has high hopes for its next-generation sports sedan. After three years of steadily declining sales, Audi is prepared to sell more A6s than it has since 2002, even amidst ever-increasing SUV popularity.

At the 2018 New York Auto Show, Anthony Foulk, Audi of America's product manager for the A6, explained just how bullish the company is on the new sedan. “[The A6 is] clearly still very important. The market overall has been expanding for the past few years. SUVs are expanding more than sedans—yes, we know that—but the sedan is still quite big. It’s just not growing as fast as the SUV market,” Foulk said. “We still expect to sell 25,000-plus A6s next year.” Were Audi to sell above 25,000 copies of the new A6 during its first full year on sale, it would be the model's most successful year since the company sold over 30,000 units in 2002.

In 2017, Audi sold just 16,304 A6s, a number vastly overshadowed by the BMW 5 Series' 40,658 sales and the Mercedes-Benz E-Class' 51,312 notchmarks. Even the widely panned Lincoln MKZ eked out more sales than the A6, finding 27,387 driveways in 2017. Part of its sales slide, which began in 2015, can be attributed to Dieselgate, but that alone doesn't entirely explain the model's decline. “A little bit of it is cyclical—life cycle. We do expect with the new car that we’ll have a big bounce back like we did with the previous generation. We come to the market with what we believe to be the sportiest, the best looking, and the best-performing car,” exclaimed Foulk.

A brand-new MMI infotainment system is central to what Audi believes will be the A6's future success. It introduces a second screen mounted lower to be easily within the driver's reach as a replacement for the previous knob controller. “Internally, we call this the Revo Concept, a revolutionary MMI,” said Foulk. “Up until the past few years, the concept of the controller with the Quattro buttons and separate screen really worked well in the car. Now everyone knows how to use their cell phones. You have your icons. You have your home menu. You have a notification center in there. It’s the exact same philosophy. We don’t need to learn a new operating concept when it’s exactly what you’re already using all day.”

The A6 won't rely on just a new infotainment system to put customers in seats, though. “For mid-$50,000, you can get a sedan that has all the technology that’s in the A8—and it’s some of the best technology in the industry. It’s all of our technology. There’s nothing less in the A6,” Foulk said. The most notable technology in that suite is LIDAR, which will give the A6 a hand up over competitors when it comes to driver assist functionality, especially as automakers push their way closer to full autonomy. The new 2019 Audi A6 will go on sale powered by a V6 turbocharged engine and standard 48-volt mild-hybrid technology later this year.

Audi A6 And A7 Sales Suspended Because The Airbag May Not Deploy

A recall has also been issued affecting 2012-2018 models sold in the US.

Audi has suspended sales of A6 and A7 models equipped with certain seats in the US because of a defective sensor. A recall for the two luxury sedans has also been actioned affecting models built from 2012 to 2018. According to Automotive News, the sensor mat in front of the passenger seat in these models, which is designed to detect whether the passenger seat is occupied, could malfunction and prevent the airbag from deploying in a crash.

An Audi spokesman confirmed 139,249 A6s and A7s built between January 2011 and April 2018 equipped with standard or Super Sport seats are affected by the issue. Luckily, no deaths or injuries have been reported as a result of the defect, but Audi doesn’t have a fix available yet. Audi A6 and A7 models sold outside the US are not affected. If you own a 2012-2018 A6 or A7 in the US, there’s a simple way to tell if your car has been fitted with a defective sensor. If the indicator light showing that the passenger-side airbags are not armed activates when the front passenger seat is occupied, this means the sensor is faulty.

If that’s the case, Audi advises customers to stop using the seat immediately and contact their local dealership. It’s otherwise safe to drive your A6 or A7 until it can be inspected or repaired, though. This isn’t the first time the A6 has been recalled because of a potential safety hazard. Last year, around 583,000 A6 models built between 2012 and 2015 and powered by a 2.0-liter turbocharged four-cylinder gasoline engine were recalled because there was a possibility the electric coolant pump could overheat and cause a fire.

Here's Why Audi May Be Happy With A Bad Sales Year

All of Audi's new models may hurt deliveries.

Typically when an automaker announces its sales goals for the upcoming year, they use terms like "record deliveries" and "sales crown." It isn't often we hear automakers use words like "strain" or "transition," but those are the words Audi used to describe 2018. Automotive News Europe reports Audi is expecting to have a rough sales year in 2018. Audi has launched over 20 redesigned and new models, which could hurt deliveries. The brand is hurting from declining sales of high-end models and costs from the diesel emissions scandal.

The luxury automaker is on the verge of launching a product onslaught, which will include a new model every three weeks this year. We've already seen the redesigned A6 sedan, and new Q8 and E-Tron SUVs are on the way. New models may sound like good news for sales, but not if Audi can't produce them fast enough. The company expects production bottlenecks due to new vehicle tests for harmonized world standards. "This means an enormous feat of strength for us," CEO Rupert Stadler said. "2018 will be a year of transition." Audi likely won't be in the sales crown competition with BMW and Mercedes in 2018.

Instead, Audi just wants to match last year's record deliveries of 1.88 million units. It may be a rough year for Audi, but the brand may be in a good position in the future. Like the rest of the Volkswagen Group, Audi plans to launch 20 electrified models by 2025, more than half of which will be fully electric. 2018 may be a bad year for Audi, but it should just be a blip on the radar.

Audi Thinks SUVs Will Make Up Half Its Sales By 2025

Unsurprisingly, Audi has already achieved that target in America.

Demand for SUVs and crossovers is showing no signs of slowing down. It’s why Ford is practically pulling out of the passenger car market altogether. This trend hasn’t gone unnoticed by Audi. In its sales report for May, the automaker predicts that SUVs will make up half of its worldwide sales by 2025. That may sound like a bold claim, but since the start of 2018 Audi has already sold approximately 287,500 models from its Q crossover and SUV lineup. In North America, Audi has already achieved that target too, as 51 percent of its sales stateside are SUVs.

In Europe, SUVs make up 33 percent of Audi’s sales, while 34 percent of sales in China are SUVs. Currently, Audi’s most popular SUV is the all-new Q5, which was delivered to 24,700 customers in May alone. Since the start of 2018, 125,750 examples have been sold around the world. Audi’s confidence in the SUV segment is abundantly obvious when you look at its future line-up. The Q8 coupe SUV was recently unveiled and is expected to go on sale in the US later this year. “This premium SUV is a perfect addition to the full-size segment and is the next coup in our model initiative,” said Bram Schot, board member for sales and marketing at Audi.

“Particularly in the core markets China and USA, the car will be an important sales driver and strengthen our market position.” In the next few years, the Q8 expected to be joined by a baby Q1 and a Q4 to rival the Range Rover Evoque and BMW X2. As part of its plan to launch 20 electrified vehicles by 2020, Audi is also launching the all-electric e-tron Quattro, which will be unveiled in August, along with at least two other zero-emissions SUVs.

Are Kia Stinger Sales Living Up To The Hype? Here Are The Numbers

As always, numbers don't lie.

Almost two years ago at the Detroit Auto Show we proclaimed that the then all-new Kia Stinger was the undisputed star of the show. It upstaged literally everything the Detroit automakers brought that year, which admittedly wasn’t particularly exciting. But who would have ever thought that Kia was capable and willing to produce something like the Stinger and Stinger GT fastback sedans? Needless to say, there was a lot of hype surrounding the new car.

Now that we have several months of sales numbers, we figured it was a good time to check to see whether the Stinger has taken a bite, so to speak, out of the competition. Speaking of which, what is the competition? There are several choices, but we went big, meaning the premium luxury brands.

Specifically, we compared Kia Stinger sales results to those of the following: BMW 4 Series Gran Coupe, Audi A4/S4 and A5/S5 Sportback, Jaguar XE, and the Mercedes-Benz C-Class. It should be noted that neither Audi nor Mercedes-Benz provided specific sales breakdowns for the aforementioned models. Instead, they were clumped together with the entire A5 and C-Class range, respectively.

For example, we don’t have a precise sales breakdown for what we see as the Stinger’s most direct C-Class variant rival, the AMG C43. So far this year, specifically through July (via carsalesbase.com), a total of 10,144 Kia Stingers have been sold in the US. To compare, BMW sold a total of 18,331 4 Series Gran Coupes in that same period. Audi sold 21,575 A4s and S4s, 15,973 A5s and S5s, while Jaguar sold 2,663 XEs, and Mercedes shifted 33,500 C-Class models.

Unfortunately, because a direct Stinger vs say, Audi S5 Sportback sales comparison isn’t available, it’s hard to get a fully accurate picture of how – or if – the Kia has been the segment disruptor some tipped it to become. However, based on the fact over 10,000 Stingers have been sold so far this year (its first full model year) and less than 3,000 Jaguar XEs have left dealership lots, is already a very good sign. It would also be unfair to compare the Kia Stinger to, for example, the Honda Accord, which has sold, on average, over 20,000 units a month so far this year.

The two sedans cater to different types of buyers. But considering the Stinger and Stinger GT are performance-focused, have an unusual fastback body style, and, above all, wear a Kia badge, the Korean carmaker has a lot to be proud of. It wasn’t too long ago Kia was seen as purely a bargain brand for non-car lovers. Kiss those days goodbye.

We also reached out to James Bell, Kia America's Director of Corporate Communications, regarding Stinger sales and were told that "Expectations are high and we are doing a great job of collecting all-new customers for the Kia brand, especially off BMW, Audi, Lexus, and trade-ins. As you know, the sedan market is not nearly as hot as the CUV/SUV (market) but the Stinger is providing the 'vehicle of change' for the brand just as intended."

Last November, Kia told us it had received around 50,000 queries for the Stinger, and by February that figured increased to 100,000. Unfortunately, we don't have any way of knowing precisely how many of those queries resulted in sales. Nevertheless, the Kia Stinger is more than holding its own in the market and remains the go-to choice for those seeking a true sports sedan you can get for around $50,000 all-in.

Audi A6 And A7 Sales Suspended Because The Airbag May Not Deploy

A recall has also been issued affecting 2012-2018 models sold in the US.

Audi has suspended sales of A6 and A7 models equipped with certain seats in the US because of a defective sensor. A recall for the two luxury sedans has also been actioned affecting models built from 2012 to 2018. According to Automotive News, the sensor mat in front of the passenger seat in these models, which is designed to detect whether the passenger seat is occupied, could malfunction and prevent the airbag from deploying in a crash.

An Audi spokesman confirmed 139,249 A6s and A7s built between January 2011 and April 2018 equipped with standard or Super Sport seats are affected by the issue. Luckily, no deaths or injuries have been reported as a result of the defect, but Audi doesn’t have a fix available yet. Audi A6 and A7 models sold outside the US are not affected. If you own a 2012-2018 A6 or A7 in the US, there’s a simple way to tell if your car has been fitted with a defective sensor. If the indicator light showing that the passenger-side airbags are not armed activates when the front passenger seat is occupied, this means the sensor is faulty.

If that’s the case, Audi advises customers to stop using the seat immediately and contact their local dealership. It’s otherwise safe to drive your A6 or A7 until it can be inspected or repaired, though. This isn’t the first time the A6 has been recalled because of a potential safety hazard. Last year, around 583,000 A6 models built between 2012 and 2015 and powered by a 2.0-liter turbocharged four-cylinder gasoline engine were recalled because there was a possibility the electric coolant pump could overheat and cause a fire.

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August U.S. auto sales expected to rise

Last year, Hurricanes Harvey and Irma hurt sales in several coastal markets.

U.S. light-vehicle sales in August are expected to rise from year-ago levels, when two major hurricanes crippled new-car transactions in some of the country's largest vehicle markets, according to three forecasts.

Cox Automotive, Edmunds and J.D. Power/LMC Automotive all project gains of about 1 percent for the month. Sales events tied to Labor Day are expected to fuel much of the increase, even though transactions completed over Labor Day weekend will count toward September.

"Last year, Hurricanes Harvey and Irma made landfall during the end of the month, affecting Labor Day sales events," Thomas King, senior vice president of the data and analytics division at J.D. Power, said in a statement. "Labor Day remains one of the most heavily shopped periods in the year, accounting for nearly 3 percent of annual sales, as consumers take advantage of discounts that extend through the first weekend of September."

The average incentive per vehicle for the first three weeks of August was down $141 from the same time last year, J.D. Power said, due to smaller discounts on sedans.

Automakers are scheduled to report U.S. deliveries for August on Tuesday, Sept. 4. The month has 27 selling days, the same as August 2017.

U.S. sales are up 1.1 percent this year through July, after falling in 2017 for the first time since the market collapse of 2008-09. Macroeconomic factors such as consumer confidence and new housing starts — which often drive pickup purchases — remain strong.

Each forecasting firm predicts a seasonally adjusted annual rate of 16.8 million vehicles in August, which would mark the second consecutive month the SAAR has fallen below 17 million. Despite the favorable year-over-year comparisons this month, analysts expect a slower sales pace for the rest of the year.

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"The market remains strong, and all the talk of higher interest rates and trade tariffs is not chasing away buyers," Charlie Chesbrough, senior economist at Cox Automotive, said in a statement. "However, we are still forecasting a slowing sales pace over the remaining months of the year as buying conditions slowly deteriorate due mostly to higher interest rates and continued high gasoline prices."

Cox calls for full-year sales in 2018 of 16.8 million vehicles, down slightly from the 17.25 million sold in 2017, although LMC increased its forecast by 100,000 units, to 17.2 million, based on higher fleet volume than expected this year.

Edmunds said , through July, new-vehicle inventories had fallen to their lowest levels since 2016.

"There are a lot of things working against the automotive market right now: Incentive spending is maxed out, interest rates are rising and vehicle prices are reaching record highs," Jeremy Acevedo, Edmunds' manager of industry analysis, said in a statement. "Add to that the uncertainty that comes with renegotiating NAFTA and tariff talks and it amounts to what could be a challenging back half of the year for automakers."

Both Edmunds and Cox predict FCA US will post the largest August sales increase among major automakers. Edmunds expects a 15 percent gain while Cox calls for a 11 percent rise.

They expect sales to fall at Ford Motor Co. and General Motors. Cox also predicts declines for American Honda and Subaru of America, which would snap Subaru's streak of 80 consecutive monthly sales increases. The Subaru forecast calls for a 0.3 percent dip.

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